The Importance of Setting Workplace Goals for Teams

By setting goals together, individuals and their teams create an environment where everyone strives to be their best.

Establishing collaborative team goals is one of the keys to business success. By setting goals together, individuals and their teams create an environment where everyone strives to be their best. Instead of a collection of employees working on individual tasks that hold little meaning, the team works effectively together in a coordinated effort to achieve the organization’s overall strategy.

Why We Need Teams

Whether designing a new product or establishing a more efficient and profitable business, the key to success is teamwork. No single person has the skills or knowledge to accomplish everything that a company wants to do. 

As defined by Google researchers, teams plan work, solve problems, make decisions, and review progress towards the organization’s goals. A successful team uses interdependent working relationships to accomplish more together than alone. Successful teams consist of members who can learn, reason, adapt and solve problems.

Why We Need Goals

Goal setting helps to guide focus and sustain momentum. In their book “The Management of Organizations,” Jay B. Barney and Ricky W. Griffin outline four essential functions served by organizational goals:

  1. guidance and direction
  2. planning facilitation
  3. employee inspiration and motivation
  4. performance control and evaluation

Many people find working on a project frustrating if they don’t understand how it contributes to the company’s success. Projects and assignments with clear goals are more meaningful and purposeful. The goals clarify and motivate people to put forth their best efforts. 

Team Goals

Team goals are essential to help keep everyone focused and on the same path while allowing employees autonomy over their work. Setting team goals that effectively link people’s efforts together can increase the employee’s productivity. The more they know about why they are assigned a particular task and how that task fits into a broader vision, the more likely they will feel motivated to complete it.

Goal Alignment and Productivity

As part of a team, employees understand how their individual goals contribute to the organization’s success. This understanding helps build a supportive and cooperative organizational climate. Consequently, employees will feel a stronger sense of ownership towards the organization and its achievements.

Complementary Strengths

A team often works well together and is more successful when its members bring a wide range of knowledge, skills, and abilities to the project. Learning how to combine these talents creates a stronger team that can better reach its goals.

Enthusiastic Creativity

Often, collaborative work creates an enthusiasm lacking in solo work. The creativity of an individual can flourish when working as a team. For instance, the process of brainstorming ideas in a group can enhance creativity. Unique perspectives combine for more effective problems solving. 

Open Communication

Open communication is critical when working as a team and necessary to produce successful solutions. Collaborative work builds strong relationships among coworkers and fosters trust. Despite the occasional disagreement, an effective team enjoys working together and has a strong bond. This bond facilitates employee interaction and encourages the generation of new ideas. 

Risk Management

Having employees work together encourages them to expand their thinking. An employee alone may be hesitant to present a new way to achieve a goal or solve a problem. However, with a team’s input and constructive criticism, the idea is improved. Furthermore, the risk of failure is distributed among the group. The more successful the team is, the more creative ideas they will create. 

Stronger Together

While the employees’ unique viewpoints, different work styles and varied backgrounds can be constructive, they can also cause conflict. Known as the ABCs of teamwork, each individual’s attitudes, behaviors, and cognitive states can influence whether or not a team achieves its goals. By resolving these internal conflicts internally, the team grows and bonds, increasing their efficiency and success. 

Next Step

Companies and organizations should review and evaluate the effectiveness of their teams and goal-setting practices. The promotion of collaboration and goal sharing can make employees more motivated and productive as they realize how their contributions contribute to the company’s success. 


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