Marketing

How to Find and Use Longtail Keywords

After reading, you should have a better idea of how to drive traffic to your website using longtail keywords.

For your content to rank well on a Google search, you need to find and use longtail keywords. Longtail keywords are the specific search terms that people type in to see what they’re looking for. 

It might seem daunting to research and plug longtail keywords into your website content, but the process is relatively straightforward. 

In this article, we’ll go over exactly how to research specific keywords and how to string them into longtail keyword titles. After reading, you should have a better idea of how to drive traffic to your website using longtail keywords. 

What is a Longtail Keyword?

Keywords are search terms that internet users type into the search bar to find more information on a specific subject. For example, someone might want to know more about which dog food is the healthiest choice for their pet. The keyword for their search might be “healthy dog food” or “healthiest dog food.” 

Longtail keywords are various keywords strung together to hit as many different searches as possible. They typically have the lowest search volume out of all keyword types because they are highly specific. 

However, when added together, longtail keywords make up a majority of searches on the internet. 

Using the last example, longtail keyword optimization for “healthiest dog food” might be “healthiest dog food for Pitbulls,” or “healthy dog food for a good coat.” The more specific you get, the more likely your content will rank when people use the search terms. 

Although fewer people may search for your longtail keyword, the ones that do are more likely to engage with your content and products. 

How to Find Longtail Keywords

There are several ways you can find longtail keywords that will drive traffic to your websites. However, there is no one-size-fits-all approach to longtail keyword research. 

What may work for one website won’t work for another, so it’s important to try all of the following methods to find longtail keywords.

Use Google Suggestions

If you’re targeting a specific keyword like “dog food,” type it into the Google search bar. Look at the list of suggestions that Google displays. These are the most commonly searched subjects that internet users look for when using your keyword. 

You can use these as the basis for a longtail keyword that will rank well on a search. 

Look at Google’s Related Searches

If you think you’ve found a good longtail keyword but aren’t getting the traffic you think you should, then type your longtail keyword into Google and look at the related searches. 

Often, these are the more common variations of the search terms you’ve used. These are great ideas to expand or improve your longtail keyword to match more searches. 

Examine Your Competitors

More likely than not, your website has quite a few competitors using similar keywords. If you’re not hitting the traffic or search ranking as your competition, it could be that they’re using better keywords than you are. 

Examine their websites and find what keywords they’ve implemented. Odds are that you’ll get some ideas for how to use the same keywords, but better. 

How to Use Longtail Keywords

Once you have a solid group of longtail keywords, implementing them is pretty straightforward. Pumping out regular content using your longtail keywords is the best way to ensure regular traffic to your website. 

For example, using “healthiest dog food for a good coat” as an article header is a great way for your content to show up in a Google search. 

Moving Forward with Your Longtail Keywords

Even if you succeed at using longtail keywords, you shouldn’t become complacent. Competitors will take notice if your website is one of the top-ranking sites because of your longtail keyword optimization. 

They will mirror your success and improve upon it, making it harder for your website to rank over the long run. 

You should continuously research and improve your longtail keywords to match current search trends. Regularly posting new content, updating old content, and researching new keywords is the best way to ensure you remain competitive. 

If you do all of this, your website will start ranking in no time!

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