Benefits of Using Video for Virtual Meetings

Virtual conferencing can take place at any time with people from various locations around the globe. It's useful for project planning, interviews, water cooler chitchat, and much more.

The COVID-19 pandemic brought unexpected challenges to businesses and individuals across the world. But it created new opportunities companies might not have considered, like virtual meetings. 

Virtual conferencing can take place at any time with people from various locations around the globe. It’s useful for project planning, interviews, water cooler chitchat, and much more. 

Build Personal Rapport

Many businessmen and women miss the days of chatting by the water cooler or discussing weekend plans with their cube mates. But these personal conversations aren’t lost with the move to virtual meetings. 

When you hop on your morning department call to discuss agenda items for the day, seeing your coworkers’ faces will remind you that there are other humans behind the emails and Microsoft Teams messages, too. 

These video calls are an opportunity to catch up with coworkers and share your screen to show off your child’s first steps or dog’s first birthday.

In a study conducted by Lifesize, 89% of survey respondents felt more connected when using video for virtual meetings. Connections you can get from these meetings create better personal rapport among employees and give you a sense of community, further retaining employees. 

The personal rapport between coworkers will build morale and help keep the company culture strong. If you’re temporarily remote, keeping employees enthusiastic about working at their job is vital to keeping the company going. 

Increase Productivity

Employee rapport builds a connection to a company. When someone feels connected, they care about the work they do, therefore increasing productivity. In addition, video conferencing helps coworkers brainstorm and build project plans face-to-face. 

Seeing the excitement on someone’s face as they talk about the next big project will get everyone on the call excited about moving forward with it. 

Save Time and Money

Video conferencing with people in different locations saves money on travel expenses and even workspace costs. You’ll also save a lot of time not only on travel days but in another critical way: less email communication. 

A half-hour video call answering questions about a project can save a lot of time going back and forth with confusing emails. 

Reduce Multitasking

While sharing ideas with virtual face-to-face communication can increase overall productivity, the same video meetings can reduce multitasking. When your video is off, and only audio is on, coworkers can’t see you working on other projects while the meeting goes on. 

When the video is on, 82% of people are more likely to pay attention to the meeting’s agenda rather than try to knock a few items off their to-do lists. 

Increase Communication 

Whether you’re a fully remote business or just starting in the virtual world in the last year, video conferences can increase communication tenfold. Instead of awkwardly presenting your notes to a blacked-out screen, seeing others’ faces can make it easier to talk and glean reactions from others. 

Video conferencing can also increase attendance and participation in larger meetings. As stated above, individuals are more likely to pay attention to the meeting if their video is on. They’ll also be more likely to participate in discussions. Everyone will be better engaged and more likely to listen to others’ thoughts.


All of these aspects of communication will create more transparent communication. When no one uses video during a virtual meeting, you don’t know who is listening or even if they’re at their computer. 

With video, eyes are on the speaker, and people will more likely ask to clarify different aspects of the task at hand, all the while maintaining a sense of office-normalcy even at home.


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